On July 20, 2026, the AI video world lit up with news from Runway: its Gen-3 alpha could now generate kinetic typography. The demos were impressive, showing text that moved, morphed, and animated directly from a prompt. It’s a powerful new capability. But for anyone creating content for a real brand, it immediately raises the next, more critical question: how do I make it use my font and my colors?
This is where generative possibility meets production reality. Getting AI to animate text is one thing. Getting it to produce a finished, on-brand video asset is another. The gap between the two is where most professional workflows break down. This article provides the solution: a structured workflow for creating kinetic typography that is not just animated, but is also perfectly and repeatably on-brand.
The gap between AI animation and a finished brand asset
The excitement around new text-to-video features often overlooks the details that brand managers and designers live by. When you ask a generic AI model to create an animated text video, you're rolling the dice on the most important elements of your visual identity.
- Incorrect Typography: The model might generate text in a generic sans-serif font like Arial or Helvetica, even if you specify your brand's typeface. It doesn't have access to your licensed font files, so it can only approximate, often poorly.
- Inconsistent Colors: You can prompt for your brand's hex codes, but color rendering in video models is notoriously inconsistent. Your specific shade of blue might come out as navy in one frame and teal in the next, breaking brand consistency.
- Lack of Control: Timing, composition, and animation style are left to the model's interpretation. You can't specify that a headline should slide in from the left while the sub-copy fades in two seconds later. This lack of granular control makes it impossible to create polished, professional motion graphics.
These aren't minor issues; they are the difference between a random AI creation and a usable marketing asset. To solve this, you need a system that treats your brand identity as a set of rules, not suggestions. You need a platform where your text is a controllable layer, not just another element in a prompt.
The MyUP workflow: from Brandkit to final video in 4 steps
MyUP.ai approaches this problem differently. Instead of relying on a single prompt to get everything right, it uses a workflow that separates your brand identity from the creative execution. The core of this is the MyUP Brandkit, a central hub for your brand's visual DNA.
Here’s the professional workflow for creating on-brand kinetic typography videos that generic tools can't match:
Step 1: Build Your Brandkit Once.Before you generate anything, set up your Brandkit in MyUP. This takes just a few minutes. You can upload your specific brand fonts (TTF, OTF, or WOFF files), define your exact color palette with hex codes, and add your logos. This Brandkit is now the single source of truth for all your content.
Step 2: Start a Video Workflow.Instead of a blank prompt, you start with a workflow. This can be a template or a custom build. The key is that it's a structured process designed for video production, allowing you to work with scenes, layers, and timing.
Step 3: Add and Style Text as a Controllable Layer.In the MyUP video editor, you add text as a distinct object. When you do, your Brandkit automatically applies your brand's primary font and color. There’s no guessing. You can then add simple instructions to the prompt for that specific scene, like “Animate the headline to slide in from the top” or “Make the price pop up after 2 seconds.” You have direct control over the text and its behavior.
Step 4: Generate, Validate, and Adjust.MyUP executes the production based on your Brandkit rules and animation prompts. You get a video where the typography is guaranteed to be correct. From here, your role is to validate the output. If the timing isn't quite right, you can easily adjust the prompt for that scene and regenerate just that part, without losing your brand consistency. MyUP handles the production; you provide the creative direction.
Use case 1: create a bold event announcement video
Imagine you need to create a short, high-energy video for social media to announce a flash sale or an upcoming webinar. You want bold text, vibrant colors, and eye-catching motion to stop the scroll. Starting from scratch is slow, and using a generic video maker will likely clash with your brand's style.
In MyUP, you can use a workflow designed for this exact purpose. It provides the structure, and your Brandkit provides the identity. The result is a custom asset, produced in minutes.
To get started immediately, use this workflow in MyUP. It sets up a bold, retro-style poster that can be easily animated.
Workflow code: #myup-xbur-hzoi
Bold Retro Yellow Event Poster
Turn your branding or event details into bold, nostalgic posters. It blends vibrant warm backdrops with a clean, retro square grid pattern to make any announcement look like a classic piece of mid-century graphic design.
Regenerate using your own assets.
Use case 2: produce a minimalist product feature video
For a more sophisticated brand, the goal might be a clean, minimalist video that highlights key product features. Think elegant text fading in and out over a simple, brand-colored background. This requires precise control over timing and typography to maintain a high-end feel.
A prompt like “minimalist product video” in a text-to-video tool will produce a wide range of unpredictable results. A workflow, however, ensures the output is consistently clean and professional. Your Brandkit will enforce your elegant, thin-weight font and muted color palette, while you simply direct the animation sequence.
This workflow for a vertical advertising poster is the perfect starting point for a clean, product-focused animated video.
Workflow code: #myup-sygb-rhnt
Minimalist Vertical Product Advertising Poster
Drop the clutter and put your product in the spotlight. This setup places your item against a pure, seamless white background with a striking vertical flow that draws the eye straight up. It's perfect for creating clean, high-end studio posters.
Regenerate using your own assets.
Use case 3: design an engaging, animated quote for social media
Animated quote graphics are a staple of social media content. They're engaging and highly shareable. But creating them consistently—with the right font, quotation mark style, and brand colors—can be a repetitive and time-consuming task. Automating this with a generic AI tool often results in off-brand visuals.
Using a MyUP workflow, you can create a template for your quote videos. The Brandkit ensures the font and colors are always correct. All you or your team needs to do is input the new quote text and generate the video. This turns a multi-step design process into a one-step content production task. You can explore a range of custom AI motion graphics that go far beyond simple templates.
The following workflow is designed for a food brand poster, but its clean layout makes it a versatile base for creating compelling animated quotes.
Workflow code: #myup-tbky-nciq
Food Brand Poster
Instantly turn any food or drink product packaging into a bold, vibrant retro poster. The system automatically reads your bottle or box to grab its exact colors and ingredients, then crafts a perfectly coordinated vintage background around it.
Regenerate using your own assets.
Why a workflow gives you control that a single prompt can't
The arrival of kinetic typography in major AI models is a fantastic step forward. But it also marks a clear dividing line between generative toys and professional production tools. A single prompt is a request; a workflow is a system.
A prompt-based tool forces you to pack all your instructions into one command—text content, style, font, color, animation, timing—and hope the AI interprets it correctly. It's a game of chance.
A workflow-driven platform like MyUP.ai deconstructs the problem. Your brand identity is stored in your Brandkit, a permanent set of rules. Your content and animation instructions are separate inputs. This layered approach gives you predictable, repeatable results. It ensures that every video you create, whether it's your first or your hundredth, is perfectly on-brand. That isn't just better AI; it's a smarter production process.
